October 01, 2024
CDTA kicks off its “Men Wear Pink” Campaign and Unveils two Pink Vehicles
ALBANY, NY (October 1, 2024) The Capital District Transportation Authority (CDTA), the American Cancer Society, and community partners are excited to kick off the Men Wear Pink Campaign and unveil two CDTA pink buses.
The Capital Region community will now officially start seeing the iconic pink CDTA 40’ bus and the Real Kids Wear Pink STAR bus on the streets to raise awareness and support for Breast Cancer Awareness Month. This is CDTA’s ninth year participating in the Men Wear Pink Campaign.
“This is always an exciting time of year for us,” said CDTA CEO Carm Basile. “The energy surrounding the roll-out of our pink buses is immeasurable each year. This campaign not only raises critical dollars for the American Cancer Society, but it also brings our entire workforce together, all working toward a common goal. It’s great to see.”
For a second year, CDTA has partnered with Camelot Print & Copy, Ted’s Fish Fry, and Lamar Advertising to raise even more money and awareness for the campaign. Their logos will be displayed on the 40-foot bus in recognition of their generous donations toward the campaign. Broadview Federal Credit Union is supporting the Real Kids Wear Pink STAR bus with its logo displayed on the bus. The “HOPE” messaging on one side of the bus has returned to support and inspire all of those who are going through the disease and those who support loved ones battling the disease.
All the materials to transform the buses were generously donated by Lamar Advertising, NAPA Automotive Finishes, and Seifert Transit Graphics. CDTA paint shop technicians paint the buses into the iconic pink fleet year after year.
Last year, CDTA had its most successful year yet, raising $25,000 for the campaign. So far this year, CDTA has raised more than $10,000. Over the last nine years, CDTA has raised more than $125,000 for the American Cancer Society.
###