September 29, 2023
CDTA kicks off its “Men Wear Pink” Campaign and Unveils its Newly Designed Pink Buses
ALBANY, NY (September 29, 2023) The Capital District Transportation Authority (CDTA), the American Cancer Society, and other community partners came together on Friday, September 29, at CDTA Headquarters to kick off the Men Wear Pink Campaign and unveil two new pink buses.
The Capital Region community will now officially start seeing the iconic pink CDTA and Real Kids Wear Pink STAR buses on the streets to raise awareness and support for Breast Cancer Awareness Month. This is CDTA’s eighth year participating in the Men Wear Pink Campaign.
"This is always an exciting time of year for us,” said CDTA CEO Carm Basile. “The energy surrounding the roll-out of our pink buses is immeasurable each year. This campaign not only raises critical dollars for the American Cancer Society, but it also brings our entire workforce together, all working toward a common goal. It’s great to see.”
This year, CDTA has partnered with Camelot Print & Copy, Ted’s Fish Fry, and Lamar Advertising to raise even more money and awareness for the campaign. Their logos will be displayed on the 40-foot bus in recognition of their generous donations toward the campaign. Broadview Federal Credit Union is supporting the Real Kids Wear Pink STAR bus. The newly designed “HOPE” messaging has been incorporated on one side of the bus to support and inspire all of those who are going through the disease and those who support loved ones battling the disease.
All the materials to transform the buses were generously donated by Lamar Advertising, NAPA Automotive Finishes, and Seifert Transit Graphics. CDTA paint shop technicians paint the buses into the iconic pink fleet year after year.
So far this year, CDTA has raised more than $16,000 for the campaign. CDTA has raised more than $100,000 over the last eight years for the American Cancer Society.